So here you are, the humble landscaper. Business is good, but you feel like you need an edge. Something that will make your services stand out from the rest. This article will hopefully teach you how to get that edge.
What most people do not realize is that, landscaping, in it's purest form, is art. Artists have colors, shades, and shapes to choose from to create their designs. So do landscapers. So, the key to heating up your landscaping business is to realize that you are not just doing grunt work: you are an artist.
So how can you use an artists' mentality to improve your work? It's simple: you must use the same principals that artists use in their work. There are actually official “principles of design” that great art is said to contain. These are contrast, harmony, dominance, and unity. By using these principals together, you can create great art.
Let's first look at contrast. Contrast is the way that an artist uses opposites in his designs. By placing opposites in the same piece of art, the eye is attracted to their differences. So how can we do this in landscaping? We must place opposite colors, sizes, and shades in the same arrangement to create the contrasting effect. This can be done in a variety of ways. One option is to take advantage of contrasts between large plants and small plants. Larger plants can be placed as centerpieces, with smaller plants surrounding them. This creates an attractive contrast. Shades of colors create contrast as well. If you use a dark shade of a color next to a light shade of another color, contrast is once again present. Contrast is what creates the eye-catching effect in great works of art. And you definitely want eyes checking out your landscaping!
Now, let's take a look at harmony. Harmony is the exact opposite of contrast, as it is the effect that comes from combining similar shapes and colors. Both contrast and harmony are necessary in art. Harmony is an important counter to contrast because, if there is not enough of one shape or color, and there is a lot of another color, then there will not be enough of the first color for the eye to make out a contrast. Thus, you must create identifiable sections of your landscape, so that each type of plant is represented enough to create contrast. In other words, you must place comfortable areas of harmony near to each other to create a shift between the sections that is noticeable to the eye.
Third, let's explore dominance. Dominance is the way that an artist lets one element of his design stand out amongst the other, so creating interest in his piece of art. You can do this by centering one contrasting section of landscape amongst harmonious sections. This will create dominance, which is an even more powerful form of contrast. Dominant sections of a design are usually the centerpieces, or the part that the artist is trying to attract the most attention to. Imagine this scenario: you are setting up a piece of landscape in the Bahamas. You set up various tropical flowers around the most gorgeous, most stunning, most humongous Bird of Paradise ever seen. That will be the dominant piece of your landscape, and it will serve as an attractive header to your work of art.
Finally, we will look at unity. Unity is more or less the “metaphysical” part of your art. Unity is the way that you, as an artist, make sure that the tone of your art fits your purpose. Are you setting up a zen garden, or are you planting a huge eye-grabber for a storefront? Your choice of colors, shades, and lines must work together to create the effect that your piece of art needs. Cool colors, like blues and greens, matched with rounded lines and dark shades create a very tranquil atmosphere, while warm colors like reds and yellows matched with light shades and jagged lines creates a very energetic setup. Try different combinations to create the unity that you are looking for.
I hope that this is enough proof to you that landscaping can be a real art. You can really change up your market by approaching your work this way. It can even make your job funner and more engaging for you, which will make your entire outlook on life better as a whole. So, Give some of these ideas a try and see if they do not work for you.